SoKlin & Paris Saint-Germain Football Club Unveil Strategic West Africa Regional Partnership
Popular home brand detergent SOKLIN has once again made
headlines. This time, they are making headlines for the right reasons. They just
formed a strategic partnership with football giants Paris Saint-German. This is
an exclusive regional partnership in West Africa.
This partnership will
last for 3 years and covers west African countries such as Ghana, Nigeria,
Ivory Coast, Mali, and Senegal.
Soklin is a household
name in the West African Region and a leader among detergent brands in Sub-Saharan
Africa. Since Soklin was introduced into the African continent in 1995, it has
built trust among millions of families as it provides a premium wash that is ‘Faster,
Brighter, and Cleaner’. All thanks to its 30% Concentration formula and the constant
pursuit of high quality.
French football giant is a force to
reckon with in this region as it boasts about 21 million African fans on similar
media. This represents around 13% of its overall community. In Nigeria, PSG has
2 million followers, 600,000 in Senegal, and 853,000 on the Ivory Coast. PSG is
one of the European clubs that has played often on the African soil and in more
recent years, they appear to be spreading this footprint across Africa.
“It is a real
pleasure for me to come back to my home country to announce the collaboration
between my beloved club, Paris Saint-Germain, and the SoKlin brand, for this
regional partnership in West Africa,” said Jay-Jay Okocha, a former Paris
Saint-Germain player. “Paris Saint-Germain is very popular in this region,
especially in Nigeria. I hope this partnership will further strengthen the bond
between Paris Saint-Germain and its Nigerian fans.”
“We are delighted about this new
partnership with SoKlin, a brand that is winning in its home ground in
Indonesia and also very successful in Africa”, added Sébastien Wasels, Managing
Director at Paris Saint-Germain Asia Pacific.
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“This perseverance and the desire
to grow are both values that Paris Saint-Germain holds dear, and we are
delighted to embark on this new adventure with SoKlin.”
“It’s a fantastic partnership “,
commented Annie An, General Manager for Global Brands of the Wings Group.
“Paris Saint-Germain is one of the world’s top football clubs and is well-loved
in the region for its high achieving team and top players. We choose to partner
with the Club, as we share the same values, and we both celebrate success, high
performance and are hardworking, which we believe is inspiring to our consumers
and customers”.
“We are very excited about today’s
event to unveil the SoKlin X PSG partnership in the region”, announced Craig
Manning, the Nigeria Business Unit Head, who unveiled the partnership together
with Jay-Jay Okocha. “SoKlin as a brand is often recognized for its ‘30%
Concentration’ and the powerful ‘Stain Magnet Technology®’. Our business
partners and consumers will be delighted to see the brand now join forces with
a football club that has powerful performance. We are confident that the
partnership will help further strengthen SoKlin’s leadership position in the
detergent market’’, added Craig.
Both Fans of PSG and consumers will benefit
from this strategic partnership as joining camping will provide an opportunity
to indulge their passion for the club in their everyday lives together with their
trusted detergent brand.
This Partnership is expected to further forge bonding and boost
engagement with consumers for both the SoKlin® and Paris Saint Germain brands.
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